The service you need to ensure the texts you've translated into Italian
Your audience is human, and you need to avoid the pitfalls of machines
You've translated your English, Spanish or French text into Italian by using AI or a machine translation engine. That's understandable, but risky for a wide range of reasons. And if you've already implemented their output in a real-world scenario, you may already have noticed issues like readers not fully understanding your content or leaving your website too soon.
While AI and MT promise quick and apparently cheap output, they are machines lacking what lies at the heart of human communication: emotional intelligence, the ability to understand intent, critical thinking, human judgment and cultural awareness. To make it worse, they tend to hallucinate or omit/add phrases inappropriately. The real cost of using them without any expert human checks is higher than you may think.
That's why the key to successful communication is the human touch. With the help of an expert in AI and machine translation post-editing, you can fix any issues in your AI- or machine-translated texts and have the peace of mind that they are accurate and fit for purpose, whether you need to provide trustworthy information or instructions, persuade people to choose your brand's products, or anything in between.
Post-editing of AI & machine translation:
a stage that you can't skip
The risks and issues you want to avoid
The most common risks and issues encountered when using AI and MT include:
- You sound just like anyone else, and thus don't stand out
- Loss of credibility
- Translation inaccuracies and unjustified omissions/additions
- Inconsistencies at all levels (terminology, style, tone of voice, etc.)
- Reputational damage
- Unintended claims
- Texts that are not adapted to the target culture, with the risk of being culturally unacceptable
- Decrease in the time spent by visitors on your websites and pages
- Friction due to lack of clarity
The invaluable help of a human expert
With a target approach, a human expert can fix all the issues and provide you with a new version that's clear, accurate, and aligned with your goals. You have two options to choose from, based on your use case and budget:
- Light post-editing covers critical and major errors only, at the grammar, accuracy, clarity and completeness levels. This is quicker and cheaper, which makes it a good option for internal documentation and communications, if your budget is tight. But it has its own limits, of course.
- Full post-editing is the go-to choice for anything presented to an external audience, whether online, in print or anything in between. It includes fixes of style, tone of voice, cultural adaptation, and all those layers that are crucial in high-stakes contexts (marketing, e-learning, and so on).
Provide your Italian audience with the quality texts they expect and deserve!
By investing in quality content, you show you care. Your Italian audience deserves the same levels of clarity and accuracy as the audience in your own country!
Let's ensure your Italian texts are accurate, credible
and fit for purpose!
If you've used AI or MT to translate your texts into Italian, it's not too late: I can help you polish their output with an approach tailored to your needs and use case.
With my AI & machine translation post-editing service, you can reach your communication goals and stay reassured that your Italian audience gets your message exactly as intended.